Every practice owner eventually faces a question about the future of what they’ve built. Most treat it as a financial event — a number, a closing, a wire. It’s actually a leadership decision with a fifteen- to twenty-year tail, usually made once, quickly, on information supplied by the person across the table. 

The guide gives you 12 questions to ask before choosing a partner — and shows you what a good answer actually sounds like. Whoever you talk to should be able to answer them in plain language. If they can’t, that’s your answer.